The KC Pet Project is a no-kill animal shelter. Their challenge was asking for donations during the holiday season when other nonprofits draw from the same shrinking collection of holiday givers. So instead of asking for donations, we sought empathy by getting pets to send thank you notes to previous donors, adopters and volunteers. Dogs and cats painted on canvases using their paws as brushes. The art was featured on thank you cards and also sold as art. The cards and art raised over $140,732.