These “zines” tell Original Juan’s story in a cool, personal way.

Original Juan’s makes hot sauce right in Kansas City. Their motto is “Pain is good,” and they have a killer product and package design. Their biggest challenge is distribution. It’s hard to get shelf space with so many hot sauce brands on the market. We created “zines” to tell the Original Juan’s story. These had a hand-made feel on crafted paper and they gave distributors an opportunity to know the brand in a cool, personal way.

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