How do you advertise a mystery bookstore that’s hard to find?

This is a small bookstore located in a strip mall in Kansas City. It’s tucked away, a little hard to find. I thought that making a game out of trying to discover where they are located would appeal to anyone who is interested in mysteries. By the way, that’s my hand-writing on the ads. Trying to decipher it is also a bit of a mystery.

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