Strong, healthy babies. TV, print, interactive.

Nearly everybody had heard of the March of Dimes, but almost nobody knew what they stood for. Our creative mission was to let families and donors know that the March of Dimes is about strong, healthy babies. Most of their past efforts focused on premature births, which caused many people to shut down or look away. We opened the aperture to be about giving all babies a healthy start.

Soccer

Dumbell

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March of Dimes Site

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