Financial Advisors are central to LPL’s success. So we put them at the center of our messaging.

Every day, LPL Financial helps its 14,000 advisors achieve their own visions of success. With a passionate focus on service, it’s become the nation’s largest independent broker/dealer. The challenge was to keep recruiting pipelines filled with new, prospective LPL advisors. To keep it real, we didn’t just create a campaign, we created a dialogue. We built an online hub where advisors could share their needs, goals and concerns. Then we offered LPL’s forward-thinking solutions to help them achieve their goals.

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Magnets allowed people to create their own goals.