Every day, LPL Financial helps its 14,000 advisors achieve their own visions of success. With a passionate focus on service, it’s become the nation’s largest independent broker/dealer. The challenge was to keep recruiting pipelines filled with new, prospective LPL advisors. To keep it real, we didn’t just create a campaign, we created a dialogue. We built an online hub where advisors could share their needs, goals and concerns. Then we offered LPL’s forward-thinking solutions to help them achieve their goals.
Magnets allowed people to create their own goals.