Twinkies paid homage to all the not-so-great athletes out there.

At a time when everyone was focused on the world’s greatest athletes, Twinkies paid homage to the not-so-great athletes out there. Of course, sponsoring the Olympics comes with a hefty price tag. So we became an official “non sponsor.” Although the commercials never actually ran on TV, they did make a splash in the social space. In fact, Yahoo! Sports wrote, “Hostess Twinkie ads. The creamy center of London Olympic commercials.”

Hostess - Gymnast

Hostess - Diver

Hostess - Pole Vault