"The Sweetest Comeback in the History of Ever” roused sponge cake cravings across the country.

After an 8-month hiatus, Twinkies and cupcakes needed to be more than just “back on shelves.” The iconic but aging brand needed to connect with a younger generation of snack lovers. Enter “The Sweetest Comeback in the History of Ever, an integrated digital, social and out-of-home campaign that elevated Hostess to market dominance. Many stores across the country were sold out of product within 48 hours of the launch. In fact, official sales numbers showed performance was seven times greater than the previous record.

Hostess Relaunch

Twinkie Billboard

Billboard

Figueroa Hotel

Hotel

Cab topper and bus wrap

Bus Wrap

Social posts

Teaser
Poster
Chair Print