I wanted to create something that looks as delicious as it tastes.

Le Mars, Iowa is famous for one thing. Blue Bunny ice cream. What started as a small, regional brand has expanded into the third largest national ice cream brand, behind Nestle and Unilever. There’s a two-part secret to their success. 1. Their ice cream. 2. Bringing fun back to a category that continues to take itself way too seriously. This print campaign brings both those things together.

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